The IT Futures team were approached by the University of Wolverhampton’s Faculty of Education, Health and Wellbeing and Wolverhampton City Council to provide a solution to the dissemination of information to support dementia awareness within the city. The team designed and developed a series of posters that were embedded with Near Field Communication (NFC) tags that enable smartphones, with this now popular technology the ability to tap and receive far richer information via the web compared to the limited information provided in printed formats. The posters were also designed to be dual purpose, allowing QR Codes to be scanned by smartphones without NFC technology.
IT Futures also enabled the posters to be tracked to allow the collection of data to further analyse how well these technologies have been adopted, and to see if there are any trends in the use of the technology to further quantify data for future support of other markets looking to maximise their marketing capacity and creating a bridge between printed and digital media.
Read more about the project here.